William F. Aicher: Independent Author and E-Commerce Marketer

‘Roommates’ – A New “Creepy Little Bedtime Story” is Now Available

September 23, 2016September 23, 2016 William Aicher

Today marks the release of Roommates, my third “creepy little bedtime story.” It’s a story I started months ago, then it had to sit for a while for the missing part of the story to come into being. That happened recently, and the short is now complete and available digitally as a Kindle download. Here’s a snippet: Roommates By William F. Aicher Something is happening, here in my head. A something I can’t explain. Something I don’t know. But it’s there. A change. An opening. A transmutation. A metamorphosis. I…

My Experience of Goodreads Giveaway Effectiveness (as an Author)

September 22, 2016September 22, 2016 William Aicher

Back in July, when A Confession first came out, I was in full-on marketing and promotion mode. I’m a professional marketer for my “day job” so online marketing is pretty second-nature to me, but promoting a book (much less my own book) is a whole different game than the larger brand promotion I’m used to. So, I did my research on ways to get in front of potential readers – including learning how important it is to just get the book into the hands of people and try to get some…

‘Pretty When You Sleep’ Is FREE On Kindle Right Now!

September 13, 2016September 22, 2016 William Aicher

Update: The free promotion has ended. But you can still buy it for a measly 99 cents. The second of my “creepy little bedtime stories,” ‘Pretty When You Sleep’ is available as a FREE Kindle download right now. It’s only free for a few days, then it’s back to its regular price. So, go download it! Here’s what it’s about: In this “creepy little bedtime story” by William F. Aicher, we wake up with a young woman in the middle of the night. It seems poor Thalia can’t sleep, so she…

7 Tips for Editing Your Novel

September 11, 2016 William Aicher

I’ve been a member of the writing community for almost a decade now, in particular the independent and self-published writing scene. As a member, I communicate with a lot of other writers – via social media, writer groups, my website, in person etc. and one of the most common issues I hear people dealing with is how to edit your own writing. Now, I’m not an expert writer. I’m still learning as I go, and getting a lot of help from the writing community myself as I continue to hone…

‘The Selfishness of Others: An Essay on the Fear of Narcissism’ by Kristin Dombek – Review and Thoughts

September 9, 2016 William Aicher

As the culture of selfies, live streams, Twitter updates, Instagram, Snapchats, sexting and all other forms of broadcasting ourselves to the world has exploded over the last few years, concern has grown that our new culture is breeding a society of self-involved narcissists. Books and blogs tell us that “personal branding” is one of the most-important things we can do, and we carefully curate a portrayal of ourselves to show the world the version of ourselves that we’ve determined is the one we want people to think we are. Looking…

‘A Confession’ is On a Blog Tour

August 27, 2016 William Aicher

The book blog tour for ‘A Confession’ is underway! Through September 7th ‘A Confession’ will be featured and reviewed across a variety of some of the best book blogs online. You can follow along with the tour here, at Sage’s Blog Tours. Of course I’ll also be updating my social media along the tour as well, so you don’t have to keep checking back. Let the tour begin!

Apparently People Like “Stories” to Have “Endings”

August 19, 2016 William Aicher

After having written and published several novels and short stories now, I find there is one piece of feedback that regularly comes back. People want their stories to have endings. The problem is, my stories generally don’t – and that can be frustrating for some readers. This isn’t to say my stories just end abruptly, mid-sentence, but when I tell a story I like to think of it as a telling of a span of time, glimpsing a character’s emotional journey. There’s some semblance of a plot, but I prefer…

Writing the Story vs. Writing Well

August 16, 2016August 16, 2016 William Aicher

Last month marked my first time taking part in Camp NaNoWrimo. I set a goal to write 35,000 words in my current work-in-progress, but failed pretty miserably – coming in at about 10,000 words total written through the month. Part of it could be blamed on the fact that it’s summer, and there are responsibilities and vacations etc, but even when I did sit down to write, I tended to write considerably less than I had planned to in those sessions. Now, a few weeks into August, I’m back at it…