30/11/2008 In Marketing, Web by William Aicher
Everyone likes to get things for free. That’s pretty much a given. In the past, however, giving things away for free meant a large cost to the provider for the creation of the free product. With the Internet, however, we all know that giving things away for free can really be done with minimal incremental [...]
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09/11/2008 In Writing by William Aicher
If you were a fan of my first novel, The Trouble With Being God, you’ll be happy to hear another project is underway. Previously I mentioned my next novel would be Three Bricks Down and To the Left (book one in my Horizon Trilogy), but I’ve decided to partake in National Novel Writing Month (NaNoWriMo), [...]
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08/11/2008 In Web by William Aicher
As social media networks continue to proliferate further and further down the Long Tail into niche markets, there are some very impressive, albeit highly targeted networks popping up. Thanks to services like Ning, as well as easy to use software platforms like Boonex Dolphin, Elgg and phpIzabi, it is now fairly simple for anyone to [...]
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06/11/2008 In Marketing, Web by William Aicher
For some time now, advertising on Facebook has been considered one of the most difficult channels to receive a return on your investment. What people don’t realize though is that Facebook can be one of your most effective advertising channels, provided you understand the basics of how to advertise on facebook effectively, as well as [...]
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