Comments on: Free As a Brand Builder: Give It All Away for the Freemium http://www.williamaicher.com/2008/11/30/free_brand_compete/ Tue, 24 Jan 2012 20:34:03 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Debut Novel on Amazon.com / Switching from Freemium to Premium | William F. Aicher http://www.williamaicher.com/2008/11/30/free_brand_compete/comment-page-1/#comment-17 Debut Novel on Amazon.com / Switching from Freemium to Premium | William F. Aicher Tue, 16 Dec 2008 04:07:15 +0000 http://www.williamaicher.com/?p=71#comment-17 [...] the book is no longer available as a free download.  Previously I suggested that content creators offer their material as free to build up a fan base, and I still stand by this suggestion.  One thing I failed to mention, [...] [...] the book is no longer available as a free download.  Previously I suggested that content creators offer their material as free to build up a fan base, and I still stand by this suggestion.  One thing I failed to mention, [...]

]]> By: Steevan Glover http://www.williamaicher.com/2008/11/30/free_brand_compete/comment-page-1/#comment-12 Steevan Glover Fri, 05 Dec 2008 15:08:03 +0000 http://www.williamaicher.com/?p=71#comment-12 You're not wrong and all at the same time your not completely right. Audiences react in different ways to the word free and snobbery within the literary world is rife. Free - still equals low quality in many eyes. Tease them....audiences love to be teased. Thyed, honest. Go ahead and ask them.... Give them the opening chapters, online wherever. Print teaser versions of the book and market them in a guerilla fashion. (I've hit commuter trains and similar) - but by gaining their interest and then titilating their litrature buds you have engaged them. But then forcing them back to a buying platform makes them feel safe - this is a legitmate book. (See the YouwriteOn.com publishing offer) In doing this you'll achieve brand awareness, audience tagreting and some sales... maybe enough to the get the big publishers interested... www.steevanglover.com to read the opening chapters of my new novel - The frog and the scorpion You’re not wrong and all at the same time your not completely right. Audiences react in different ways to the word free and snobbery within the literary world is rife.

Free – still equals low quality in many eyes.

Tease them….audiences love to be teased. Thyed, honest. Go ahead and ask them….

Give them the opening chapters, online wherever. Print teaser versions of the book and market them in a guerilla fashion. (I’ve hit commuter trains and similar) – but by gaining their interest and then titilating their litrature buds you have engaged them. But then forcing them back to a buying platform makes them feel safe – this is a legitmate book. (See the YouwriteOn.com publishing offer) In doing this you’ll achieve brand awareness, audience tagreting and some sales… maybe enough to the get the big publishers interested…

http://www.steevanglover.com to read the opening chapters of my new novel – The frog and the scorpion

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