The official web home of William F. Aicher: the author of On Self-Publishing: Amazon Createspace vs. Lulu.com
As a self-published, “indie” author, I often receive questions from other writers looking to take a stab at publishing on their own and avoiding the traditional publishing route. The other day I received one such question, from Twitter follower melissaonline. Here’s what she asked:
How did LuLu work for you? Quality, experience, Amazon? Looking for opinions!! Have you tried CreateSpace? Trying to pick!!
Having written her a fairly lengthy response, I felt it might be useful to others as well, and therefore am sharing it here on my site:
To answer your question, I actually publish both through Lulu and Amazon’s Createspace. Each of them serves their own purposes, and I do recommend using both (I’ll get into why in a bit). I also publish through Amazon Kindle and have an e-book download available through Lulu.com. I’m currently working on a podiobook version of my book as well, but I don’t have that done so can’t get you feedback on that channel.
I originally started out by publishing on Lulu.com. Their quality is absolutely professional – there’s no way you could tell the difference between it and a book found in a bookstore – and in some instances books in bookstores are printed using the exact same print process. That said, what you’re going to get back is only as good as what you put in in the first place – and this is the case with any publisher (including Createspace). Make sure your cover art is all high resolution (mine is done at 300 dpi), and make sure your page layout is done professionally. I recommend reading some guidelines online (lulu has some in their help system) as well as just opening some books on your shelf that you like the layout of, and using them as a goal for how you want yours to work.
The reason I went with Createspace as well is pretty simple: I wanted to be absolutely certain my book got listed on Amazon. With Lulu I set up my own publishing imprint (you’ll see my books are published by www.beinggod.com), and registered for my own ISBN for the book as well. This allows the book to be sold through additional bookstores – anyone who wants to sell it (including brick and mortar stores) can do so, simply by placing an order for the ISBN number which then eventually re-routes back to Lulu and they ship the books out to the resellers.
The other big reason I published with Createspace was price. My cost per book is less than half of what I pay Lulu, which can help out quite a bit with profit margins. Even at $16.95 suggested retail price, I’m only making about $1 per book through all my retail channels that order for the ISBN (when you figure in cost of printing the book and then retailer markup, there’s not much leftover for me). The profit margin is definitely higher with Amazon though, especially since I have opted for their “pro” plan (it’s like $39 a year – well worth it).
As for quality, Createspace looks just as good as anything you’ll find on the shelves, although you will notice that their paper is white, vs. the ivory that Lulu uses (although this may be an option you can change on your own). The cover is slightly less bright of a print, with a tiny bit of aliasing around letters too with Createspace, but again it’s nothing you’d notice unless you were looking very close. If it were something I was not happy with (and I work in the publishing industry, so quality of printout has always been important to me), I would have not used Createspace at all – but their quality is great and I recommend them.
Regarding if the book is “searchable” on Amazon: right now the answer is “no,” but within the next month that will change to “yes.” The book was just published on Amazon on December 12th and it takes 6-8 weeks for the Search Inside system to kick in. I am searchable on Google Book Search now though, with a pretty nice preview available as well. This was simply an option I could decide on (do you want to be in Google Book Search? Yes or No) when setting up my ISBN through Lulu.
So, in summation, my suggestion is this: if you’re serious about your book, take advantage of as many distribution channels as you can. Both Lulu and Createspace are both top-notch, and there are others out there with good reputations as well, but these are the only two I have personal experience with.
So if you’re looking to self-publish, hopefully this information is helpful. If you have any questions, please feel free to ask them in the comments below.
Your experience nearly mirrors mine! I started on Lulu, but learned about better pricing at CreateSpace, and now I have items at both locations. I haven’t figured out Kindle yet, so I have the e-book version of one book available at Lulu, while the print version is at Amazon (via CreateSpace). I had the same book printed at both places when I first signed up at CreateSpace, and I found them to be virtually identical. (I opted for the cream paper at CreateSpace) I too took the “Pro” offer and the profit is better at CreateSpace, plus the ISBN was supplied by them and I was guaranteed the book would be listed on Amazon.
Thanks for sharing your expertise! I just followed you at Twitter = Marti_L
All the best to you in 2009!
I absolutely LOVE the way you’ve integrated music into your written book. I think Lessig would appreciate the new remix style; hope it grows into its own culture. Do you have any way to assist your readers in locating the tracks you suggest? Such as a page on your blog to links where readers can purchase the tracks? (I’d ask about an accompanying cd, but I’m guessing that would be more licensing and legal hassles than you need.)
Yes, several options exist for the playlist at the http://www.beinggod.com website. The easiest one to use is the iTunes iMix (http://www.beinggod.com/2008/11/23/playlist-now-available-through-itunes/) although there are also links at the bottom of http://www.beinggod.com to buy the Amazon.com MP3s (DRM-Free) as well.
Some songs are available through a playlist at playlist.com (http://www.beinggod.com/2008/07/31/partial-playlist-from-project-playlist/) although when I created the playlist, not all songs were available.
As for licensing, it would be an absolute nightmare. I work in the music publishing industry and trying to do something for this would be horribly difficult on my own (read: cost-prohibitive). So instead I’m just recommending the songs to be played. I think most people these days are resourceful enough to find the songs through whatever channels they prefer, and even if I had a CD, it would probably be considered an outdated format. This way I can keep the cost of the book down as well but still not sacrifice the quality of the song suggestions by forcing myself to come up with songs that I can license (or that are Creative Commons, etc.)
This F-ing brilliant! I self-published my novel Celluloid Cowboy and set up a POD with Lulu, but have hit a lot of bumps in the road along the way. I’m going to have to try this route via Createspace. Speaking of distributing have you ran into any snags with like B&N.com or anywhere else? Also I found you via the Cult so just to let you know that ad worked. I’m going to get your book and will do my best to spread the word on you and this site. If you like you can stop by and check out what I’m trying to do here in Detroit. Like N. Frank Daniels (Future Shock) says… “Fucking spread the word, dude.”
Scott C Rogers writes: “. Like N. Frank Daniels (Future Shock) says…”
Whoa, let me nit pit. Frank wrote “futureproof”, first published via Lulu and now out from Harper Perennial. “Future Shock” is Alvin Toffler’s work, which inspired John Brunner’s “The Shockwave Rider”. All three books are must reads IMHO.
nit pit? LOL, How about nitpick? But Frank’s “futureproof” is worth reading all the same!
Thanks for this. I am attempting to find out which way is best and the answer so far seems to be – both. At http://forum.rpg.net/showthread.php?t=372957 you will find the following interesting comment: “If your only concern is getting listed on Amazon, and you have all of the tools to create print ready materials yourself, then Createspace is the better choice. Keep in mind that the ISBNs are not “true” ISBNs. They are not listed in Books in Print. As it was explained to me by a sales rep for Createspace, the company simply bought huge bulk ISBN numbers and recycles them. So if someone deactivates a product, that ISBN will be reassigned to a different project. However, since ISBNs aren’t a big issue for RPGs anyway, it’s only a minor concern. Also, the books are ONLY available on Amazon.com, not the other sites.”, followed by further discussion on the subject of ISBN’s
and a quick addition: there’s a really interesting Lulu/CreatSpace price calculator at http://www.lugaru.com/lulucalc.html which throws up some interesting contradictions in pricing/sizing/dollars vs pounds vs euros
Thanks a lot for your run-down! I was thinking about offering a book in paperback from CreateSpace and in downloadable form from Lulu, but wasn’t certain this would be legitimate. It means a lot to see someone else doing just that. Thanks for your recommendation of the Pro Plan; I intend to sign up for it, but I’m always wary of a catch with special plans, and it looks like I needn’t be wary of this one any longer.
I notice that CS offers free ISBN’s. If you use their service & receive a free ISBN are you able to transfer it to your Lulu copy? After all, they are technically the same thing (except for HC vs. PB). How does that work exactly? Also, I noticed a “publisher” who uses CS to publish their authors’ work. How does that work? Can one be listed as being published by other than CS & still use CS?
Andie: What I did was get an ISBN through the Lulu “published by you” option which means I own the ISBN. Then I attached that ISBN to my Createspace book as well so they match across all channels.
As for being listed by a publisher other than Createspace, it’s really just a field you fill out when you submit your book for publication. You’ll see The Trouble With Being God is listed as published by http://www.beinggod.com on Amazon and everywhere else.
Thanks! This was really helpful! I was checking out both createspace and lulu as well as blurb but didn’t know which one was better.
Thanks so much! I was actually trying to figure out whether or not createspace’s “pro” option was worth it.
Also, I see that while Createspace is a great price, you still use lulu. Nice review, though maybe I’ll never get around to publishing anyway
~Patrick
thanks for the great post, William. I am slightly confused: are you publishing the same book at both lulu and cs?
Also, for a first-timer who has no book or cover laying-out experience, which would be the easier route? I’m trying to help my dad publish a few books — he’s a good writer but not tech-savvy at all.
peace and bountiful writings!
SO when it comes to hardback- createspace is still cheaper?
Would you say that CreateSpace is better than Lulu. I am debating on which one to go with.
Hi,
Quick question. I have a book already published through createspace and I used one of their ISBN’s. If I decide to also publish with Lulu also, with another ISBN, it is okay to have one book, with two ISBN’s?
Thanks.
I am disappointed with Lulu and their current level of service.
I have published eight titles with Lulu.com over a period of several years. At first, Lulu offered great services and resources, including a live help feature. However, virtually all their services and resources have been withdrawn, including live help.
Now, as I work on my newest book, Lulu is forcing me to choose between “published by LuLu” or “published by me” before I can proceed with work on my book. I tried to avoid the choice and leave it for later, and continue with the work, so Lulu chose for me. They chose “published by Lulu,” of course, which means that I do not own or control my own book. They actually gave my book a Lulu owned isbn, without my requesting or approving it. And now there is no way to contact support to remove the isbn, except through a multiple choice form, which is just about worthless. I get auto-response messages that have little to do with my problem. I cannot move forward and publish this book.
Lulu is cutting their own throat by forcing me to publish with CreateSpace.
If I were just beginning to publish, I would not commit my books to Lulu. I believe they are on the wayh. Perhaps Amazon is putting so much pressure on Lulu that they have to cut corners until they have nothing left to attract authors.
It looks like CreateSpace is the future of pod publishing. So might as well begin there and save the frustration, and the effort it will take to move your books later.
Boy this is great stuff! I’m so glad these self publishing opportunities are out there! I have a question though. Who edits and proofs your work before you publish? Are there services out there and are they expensive?? Thanks MUCH!
Decent article, thanks for the tips. However, it leaves me with a lot of questions. And this whole set up looks like a shameless plug for your book, hence the links to your book’s site.
You should discontinue lulu.com and use lightningsource.com instead. Lulu is nothing but a shell wrapped around them.
I’m using Createspace, and was wondering if books published there will definitely get into Amazon or is it just a maybe?
I’m still waiting for the proof copy in the mail to approve it, so I’m not at that later stage yet.
I have used Lulu for some of my own work and helped my mother publish a set of autobiographical books through lulu.
My own paperback novel was a breeze in Lulu, but I ran into many technical problems that required online assistance from Lulu’s help to resolve. (I’m a computer science professor that teaches web site design, which I mention only to point out this was not user error: I was using their service correctly, but it was not responding in an expected way).
Now that they do not have online help, I don’t want to try to publish anything else with them. Which is why I was thinking of switching to CreateSpace just to test them out.
Be aware that a few weeks ago CreateSpace terminated the contracts with several of their authors. They did not offer an explanation to the termination, nor did they respond to repeated on-line inquiries. Before submitting your book, you may want to take such whimsical and unprofessional treatment of your contract into consideration.
Thanks for the good article on lulu and Createspace. I have published five or six books with trade publishers in New York (Bantam Doubleday Dell Simon & Schuster etc) but wanted more of the profits from my books, The first book I have done print-on-demand is on Lulu. It took six people, one after the other, to format it on Lulu’s program; one by one these people dropped out saying they couldn’t make Lulu’s complicated system work. the last of these people is a computer sciences teacher. It was sufficiently difficult and anti-intuitive that a job he thought would take a week or two took two months. In those days Lulu had live people to email and to telephone; their current so-called system is totally useless and absolutely infuriating — no one to ask questions of and no way to get answers when things don’t work as they tell you they will. Very unprofessional company in my view. My book is listed on Amazon too, and Createspace is truly terrific. They answer your phone calls, help you work through difficult problems at any hour of night or day, and are helpful, courteous, very intelligent, and wonderful to work with. I will go to them with my next book, and will never bother with Lulu again, because Lulu clearly doesn’t care what you need and has no interest in resolving problems.
A second point: Someone mentioned wanting help editing a book (and possibly formatting it) — I know a great editor they can contact if interested. Get in touch with me and I’ll give you her contact info.