Who Is This Guy?
Chief Business Development Officer (CBDO) for online sheet music publisher and retailer, Musicnotes.com, Bill Aicher brings together over a decade of experience in Internet retail and fifteen years in the online music industry to define and achieve Musicnotes.com’s business goals by providing its customers with an optimal online shopping experience. He achieves these goals with a focus on identifying and acting industry trends, visitor analytics and segmentation, and user experience optimization.
He was formerly the Director of Musicnotes.com’s marketing and web teams, where he led implementation of growth-focused projects using modern web design, user experience optimization, and communication with customers through the web site, e-mail and social media.
During his tenure at Musicnotes, the Musicnotes.com web site has been ranked within the Top 500 Internet Retail Web Sites for six consecutive years, and was selected as one of the Hot 100 Web Sites to watch in 2009 (both by Internet Retailer magazine).
Musicnotes is nearing 3 million paying customers and 11 million paid downloads, and continues to grow at a sales rate of over 25% year-over-year.
You may have seen him present at industry events, including a webcast for Adobe’s Omniture, at the Adobe Omniture Summit, Internet Retailer Conference (IRCE), eTail, the Madison Advertising Federation, WebSideStory and others.
He is also an independent author, with his most recent book, Starving the Artist: How the Internet Culture of “Free” Threatens to Exterminate the Creative Class, and What Can Be Done to Save It, released in April of 2010. In it, he takes his decade of experience in the online music business and applies it to examine the current state of creative works, their value, and why we need to preserve it.
He graduated from the University of Wisconsin-Madison in 2000 where he double-majored in Journalism and Philosophy. He lives in Madison, WI with his wife, Hope, and sons, Liam and Nolan.
You can learn even more about him in his autobiographical intro post.
