‘Roommates’ is a FREE Kindle Short Story Right Now!

To celebrate the release of ‘A Good Provider,’ the fourth of my “Creepy Little Bedtime Stories,” today through October 28th you can download the third in the series for FREE on Kindle. A series of short (15 minute-or-so reads), each “Creepy Little Bedtime Story” is its own, self-contained scary story – written to help you have a restless night of sleep, should you read it just before bed. About the Free Download Normally just 99 cents each, you can get your taste of the series free this week by downloading ‘Roommates’ FREE.…

My Experience of Goodreads Giveaway Effectiveness (as an Author)

Back in July, when A Confession first came out, I was in full-on marketing and promotion mode. I’m a professional marketer for my “day job” so online marketing is pretty second-nature to me, but promoting a book (much less my own book) is a whole different game than the larger brand promotion I’m used to. So, I did my research on ways to get in front of potential readers – including learning how important it is to just get the book into the hands of people and try to get some…

‘Pretty When You Sleep’ Is FREE On Kindle Right Now!

Update: The free promotion has ended. But you can still buy it for a measly 99 cents. The second of my “creepy little bedtime stories,” ‘Pretty When You Sleep’ is available as a FREE Kindle download right now. It’s only free for a few days, then it’s back to its regular price. So, go download it! Here’s what it’s about: In this “creepy little bedtime story” by William F. Aicher, we wake up with a young woman in the middle of the night. It seems poor Thalia can’t sleep, so she…

‘A Confession’ Has a New Description

As feedback and reviews of ‘A Confession‘ come in, I’ve sat down with my publisher and we’ve worked out a revised description of the book to help potential readers get a better feel for what exactly ‘A Confession’ is about. Calling it a 21st Century libertarian existential crisis just doesn’t cut it, and neither does the vague description that we originally went with. We originally kept it purposefully vague so you discover more in the book, but it turned out to be so vague that people really had no idea…

About that Bukowski Comparison …

If you’ve read the back cover description of A Confession, you’ve probably noticed there’s a comparison there between my writing and Bukowski. Now, I know a few Bukowski fans, and before I raise their ire, I want to clarify something: I’ve never read Bukowski. So, you might already dismiss me as some sort of hack or fake (hack because how could you not read Bukowski??? … fake because how can you claim to write like him????). I don’t particularly care in either case – but I do want to explain a bit. That part on…

Get a Free Copy of the Short Story ‘Pretty When You Sleep: A Creepy Little Bedtime Story’

A few months ago I published ‘Pretty When You Sleep,’ the second of my “creepy little bedtime stories” to Amazon Kindle. It’s a short thriller, looking at the creepiness of stalkers in the age of social media. Kind of “Instagram Horror” – which apparently is now becoming a thing – as the YouTube short below can attest. Well, now if you sign up for my e-mail newsletter you can get a copy of my short story for free. (To be clear, it’s a completely different story than the video – they’re…

‘Secret: A Creepy Little Bedtime Story’ is Free Right Now!

To celebrate the release of ‘Pretty When You Sleep,’ I’m giving away, ‘Secret,’ my first “creepy little bedtime story” for free on Kindle through March 17th. So, if the 99 cents has been just a bit too much to invest in a short story, now’s your chance to see what all the fuss is about for free. Zip. Zero. Zilch. Nada. If you like it, the only thing I’m asking for in return is a review. If you’re feeling extra generous, tell your friends about it. And if you really like…

Don’t Introduce Fears Where None Exist: Questioning Security Messaging Online

Having been in the e-commerce space for quite some time now, there are a lot of standard actions that most sites tend to partake in – best practices, if you will. One of these is the use of security messaging online. This could be as simple as a privacy guarantee, or something more complex like a “guaranteed secure” logo or badge from a leading security firm. What’s interesting though, is that even though it may seem a given that reinforcing security measures on your site (especially in e-commerce, where payment…