The official web home of William F. Aicher: the author of The Trouble With Being God and a self-proclaimed Internet rock star since 1996.
It’s been about six months since I last updated this blog. That’s a long time – too long, if you’d ask pretty much anyone out there who’s telling you how to build your personal “brand.”
The thing is though, your personal “brand” needn’t be like everyone else. What’s really important is what you want to define [...]
In our current state of constant communication and sharing of information we take for granted the fact that we can say pretty much whatever, whenever we want. Because of this, it’s fairly easy for us to let our guard down now and say what we really feel – at least the moment we say [...]
A question I’m often asked when discussing my novel, The Trouble With Being God, or the book I’m currently working on is: who’s your publisher?” Of course, my answer is that I am my own publisher. Still, it doesn’t mean I never ask myself if I would rather be working with a “traditional” publisher.
So when [...]
Please note this is first in a series.
As most of you know, I work for an online publisher/retailer (albeit, for music publishing) and we sell several million dollars of downloadable content every year. Some of this is extremely popular, and some of it has a very small, but very devoted fanbase.
Our top 20 sellers make [...]
As I mentioned previously, my debut novel, The Trouble With Being God, is now available for purchase in both paperback and kindle format on Amazon.com. Now that the book is up, I’m continuing my self-publishing marketing experiment, and trying out different methods of social viral marketing within Amazon itself, currently focusing on tagging.
As most of [...]
As already stated on the official book site, my debut novel, The Trouble With Being God, is now available for purchase at amazon.com.
Due to this wider availability of the book, the book is no longer available as a free download. Previously I suggested that content creators offer their material as free to build up a [...]
Everyone likes to get things for free. That’s pretty much a given. In the past, however, giving things away for free meant a large cost to the provider for the creation of the free product. With the Internet, however, we all know that giving things away for free can really be done with minimal incremental [...]