Technology


10
Aug 09

The Genocide of the Creative Class (A Work-in-Progress)

In a recent post, I mentioned that I was working on a new novel. This is true, but what I didn’t mention is that I’m also working on a new piece of nonfiction. This work focuses primarily on the cost and value of creation, and the damages that are happening to the creative class due to some aspects of modern culture. In fact, a working subtitle for the book (at least as I’m writing it) is The Genocide of the Creative Class.

Here’s a snippet of the current work-in-progress.

For a lot of people, creation is their livelihood. For others, it’s where their livelihood should be. I may be modest at times, but I know I’m no Picasso. For people like him, there obviously was a motivation to create – but there was also a cost. In his lifetime, Picasso created an estimated 50,000 individual works. If nothing else, that’s a lot of paint, paper and time.

Still, the obvious question here is “What if Picasso had not been able to create as his profession?” Of course there is no way he’d have created 50,000 works – there simply isn’t enough time in one’s life to do something like that as a hobby. Or, if somehow he could have still produced as many works, it is highly unlikely he would have had the drive to do so, much less perfect his craft to the level which he did.

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16
Mar 09

Really New Think for Old Publishers

Yesterday afternoon here at South by Southwest (SXSW) I had the chance to sit in on a panel featuring Clay Shirky (author of Here Comes Everybody) and several key members of the traditional book publishing world, including representatives of Penguin and Bloomsbury, titled New Think for Old Publishers.  Unfortunately this panel had very little think involved, as the first half of the panel basically consisted of introductions, descriptions of favorite books recently read and attempts to reinforce the importance of the beaurocratic system traditional publishers work in (and why this model is essential for book readers).  It wasn’t until the second half of the single hour allotted for the conversation that the audience was told the publishers weren’t here with “new think” but instead wanted to get ideas from the audience.  What ensued was quite a show of vitriol from the audience.

Rather than get into the details of the audience discussion (you can get the gist from the Twitter discourse or  can get the overview from MediaLoper), I want to discuss a bit the bigger point the publishing industry doesn’t seem to be getting – they no longer hold the keys to the kingdom. Continue reading →


14
Mar 09

Is There a Point to Web Conferences? (Yes, I’m @ SXSW)

I’m sitting here on the floor at Austin’s South by Southwest (SXSW) Interactive conference, waiting f0r the next panel discussion on my schedule to start, but as I sit here I wonder a bit what the point of coming to these conference really is.  Sure, there are a lot of smart people here, and for the most part the panels have some great ideas… but are they ideas I couldn’t have acquired by simply reading sites like Mashable, Internet Retailer or other tech blogs and news sites? The answer here is pretty clearly “no.”

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4
Mar 09

Balance: Nature vs. Technology

Lately I’ve been trying to put a lot more focus on the idea of balance. In particular, finding balance between nature and technology within everyday life.   I’ve always been a lover of both, but beyond personal interest I am a strong believer that finding an equilibrium between the two of them is key in having a prosperous existence in today’s world. Continue reading →


30
Dec 08

Why I Don’t Like Reading Books

As a person who loves reading and has bought and read literally thousands of books, I never thought I’d say it, but I don’t like reading books anymore. It’s not that I don’t enjoy reading stories, or novels, nonfiction, etc. – it’s that I don’t like reading books.  That’s right, the ink-on-paper all bound in one big lump of dead tree things.  I can’t stand them.

Ever since getting my Kindle I’ve become more and more accustomed to reading on its e-ink display. For a while it was all I read on (other than the computer, but I refuse to read full-length novels on a computer screen). Sure, at first it took a bit of getting used to: holding a hunk of plastic and not having the feel of paper beneath my fingers, but when I started reading a new book (who shall remain nameless), it simply was not available for Kindle – so I had to read it in dead-tree form.  I hated it.

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19
Dec 08

Should I Self-Publish? (Part 1)

Please note this is first in a series.

As most of you know, I work for an online publisher/retailer (albeit, for music publishing) and we sell several million dollars of downloadable content every year. Some of this is extremely popular, and some of it has a very small, but very devoted fanbase.

Our top 20 sellers make up less than 10 percent of our sales. Most of our sales comes are of products that are quite far down the long tail (if you don’t know what that is, go read The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson). They are far down the tail in a combination of actual sales numbers on our site, as well as through general public knowledge.

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19
Dec 08

Amazon Tags: The Latest Book Marketing Experiment

As I mentioned previously, my debut novel, The Trouble With Being God, is now available for purchase in both paperback and kindle format on Amazon.com.  Now that the book is up, I’m continuing my self-publishing marketing experiment, and trying out different methods of social viral marketing within Amazon itself, currently focusing on tagging.

As most of you are probably aware, tagging is the simple practice of adding relevant keywords to a product, similar to the way meta keywords were used in web pages. Instead of these tags being added by the creator, however, the tags are added by other members of the community, as it is assumed that tags from outsiders are much more relevant than those created by a self-serving advertiser/creator.

Amazon.com uses tags for their products as a way to easily filter what is relevant in a specific category.  They are primarily used within different groups on the site, as well as community discussions and cross-sell opportunities (tags on their listmania lists are used quite a bit in this manner).

So, what I’m doing now is focusing on getting my reader base to tag The Trouble With Being God with appropriate tags, such as “murder,” “crime,” philosophy,” “thriller,” “suspense,” and other tags they find relevant for the book to help drive the book up in relevancy in Amazon’s rankings.  Simply put: the more times a book (or other product) is tagged with a specific term, the more relevant it appears to be to that topic on the Amazon website.

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