Web | William F. Aicher

A CONFESSION: The Complete Live Reading Is Now on YouTube

On January 19, 2017 I made literary history by being the first author to livestream a reading of his own novel across Twitter and Facebook. From 8pm through 12:30am I sat in front of a row of cameras and read

LIVE Reading of ‘A Confession’ In Its Entirety: January 19th!

Mark your calendars people! On January 19, 2017 I will be doing a LIVE reading of my latest novel, ‘A Confession’ in its entirety and livestreaming the whole thing. The stream will start at 8:00 pm Eastern Time, and will be broadcast

A ‘Secret’ Experiment

I’m trying an experiment. While I’m in-between books, I’ve released a very short story on Kindle. I have a few others in my drawer that could work as shorts as well. So I’m testing to see if people will buy

Why ‘A Confession’ Is Coming from GenZ Publishing

Since writing my latest book, ‘A Confession,’ I’ve gone through a series of back-and-forth conversations with myself about how to share this new work with the world. I’ve self-published before (twice) so I know that world pretty well. It’s filled

New Official Author Page on Facebook

At the suggestion of an author friend of mine, I’ve gone ahead and created a Facebook page for my “author persona.” So, if you like any of the stuff I write, that’s the best place on Facebook to follow me.

Avoid the Carousel

Every time I consider putting up a carousel on a property, I remind myself just how horrible of an experience every carousel I’ve ever used has been. Not to mention, there is no standard implementation out there that is immediately

Don’t Introduce Fears Where None Exist: Questioning Security Messaging Online

Having been in the e-commerce space for quite some time now, there are a lot of standard actions that most sites tend to partake in – best practices, if you will. One of these is the use of security messaging

Ethical Reminders Have a Positive Impact: Increasing Conversion Rate on Digital Media Sell-Through Via “Morality Messaging”

Some time back, we identified an issue where customers were hitting product pages for our digital media content, but then abandoning the site immediately after. After seeing this, we dug in a bit further and saw that the majority of