The official web home of William F. Aicher: the author of The Trouble With Being God and a self-proclaimed Internet rock star since 1996.
If you’re a creator (artist, musician, author, etc.), publisher, copyright holder or anyone else who deals in intellectual property, there’s one basic rule about the Internet that you should pay attention to: People Are Probably Going to Steal Your Stuff Online.
It’s been over a decade since Napster first launched, and although there have been steps [...]
It’s been about six months since I last updated this blog. That’s a long time – too long, if you’d ask pretty much anyone out there who’s telling you how to build your personal “brand.”
The thing is though, your personal “brand” needn’t be like everyone else. What’s really important is what you want to define [...]
In our current state of constant communication and sharing of information we take for granted the fact that we can say pretty much whatever, whenever we want. Because of this, it’s fairly easy for us to let our guard down now and say what we really feel – at least the moment we say [...]
In a recent post, I mentioned that I was working on a new novel. This is true, but what I didn’t mention is that I’m also working on a new piece of nonfiction. This work focuses primarily on the cost and value of creation, and the damages that are happening to the creative class [...]
Please note this is first in a series.
As most of you know, I work for an online publisher/retailer (albeit, for music publishing) and we sell several million dollars of downloadable content every year. Some of this is extremely popular, and some of it has a very small, but very devoted fanbase.
Our top 20 sellers make [...]
As I mentioned previously, my debut novel, The Trouble With Being God, is now available for purchase in both paperback and kindle format on Amazon.com. Now that the book is up, I’m continuing my self-publishing marketing experiment, and trying out different methods of social viral marketing within Amazon itself, currently focusing on tagging.
As most of [...]
Everyone likes to get things for free. That’s pretty much a given. In the past, however, giving things away for free meant a large cost to the provider for the creation of the free product. With the Internet, however, we all know that giving things away for free can really be done with minimal incremental [...]