As some of you know, I recently spoke in Chicago at the annual Internet Retailer Conference and Exhibition. My presentation was called “The Anatomy of a Successful Twitter Campaign” and basically focused on suggestions for how an online retailer should approach Twitter, and how to determine whether or not is is a good match for them or not.
I do plan on sharing my thoughts here on the site soon for those of you who were unable to attend, but in the meantime, Internet Retailer Magazine has done a good job summarizing my main points. If you’d like the quick recap version, I recommend you read their article. My own recap will be posted later this week soon.
Also, here’s a photo I found from one of the attendees of the presentation.