For some time now, advertising on Facebook has been considered one of the most difficult channels to receive a return on your investment. What people don’t realize though is that Facebook can be one of your most effective advertising channels, provided you understand the basics of how to advertise on facebook effectively, as well as what to expect from using Facebook as an advertising channel. (If you’re new to Facebook here are some tips on how to set up an effective Facebook page.)
I’ve used Facebook most recently for promoting the free download of my new thriller novel, The Trouble With Being God, but I’ve also used it for a variety of additional sites and products. Throughout the promotion of these different products, there have been several lessons learned that I’d like to share to help you advertise on Facebook effectively.
