Find a Barrier and Destroy It

Find a Barrier and Destroy It

This article is written mostly with a web site in mind, but you can apply the same basic philosophy to pretty much anything in the world and your life. The philosophy is this: things will never get better until someone (hopefully you) finds where the problems are, identifies them as problems, and removes them. On a web site we have the distinct advantage of being able to see pretty much everything that happens within its borders. By using analytics software like Google Analytics, Coremetrics or (my favorite) Omniture SiteCatalyst it’s…

My Recent Omniture / Adobe Webcast

My Recent Omniture / Adobe Webcast

I recently helped out with a webcast / webinar with Omniture (an Adobe Company) to talk about how you can increase e-commerce revenue by simply providing relevant content and search results.  Most of what I cover goes through how we use SiteCatalyst in conjunction with SiteSearch to offer Musicnotes.com customers the products they want, and to be sure that they find it when they are looking for it. You can watch the presentation here. Note, my part starts at about 20 minutes in.

Be an Internet Cowboy

Be an Internet Cowboy

As I work on edits for my new book, I’m reminded just how easy it is to work in an online space vs. a more traditional model.  With traditional media you have to get things right the first time – at least the first time you send it out into the world. The fact that once a book is published you can’t go back and change an error here or there, or rework a section that, based on reader feedback, might have been better presented in another way or in…