Free As a Brand Builder: Give It All Away for the Freemium

Free As a Brand Builder: Give It All Away for the Freemium

Everyone likes to get things for free. That’s pretty much a given. In the past, however, giving things away for free meant a large cost to the provider for the creation of the free product. With the Internet, however, we all know that giving things away for free can really be done with minimal incremental cost. Yes, there is always the cost of creation – and in many instances this can come with a very high price tag, but with most media at least, other than the cost of creation,…

Advertise on Facebook Effectively: Tips On How To

Advertise on Facebook Effectively: Tips On How To

For some time now, advertising on Facebook has been considered one of the most difficult channels to receive a return on your investment.  What people don’t realize though is that Facebook can be one of your most effective advertising channels, provided you understand the basics of how to advertise on facebook effectively, as well as what to expect from using Facebook as an advertising channel. (If you’re new to Facebook here are some tips on how to set up an effective Facebook page.) I’ve used Facebook most recently for promoting…

You As a Brand vs. A Popularity Contest vs. Just Plain You (Twitter)

You As a Brand vs. A Popularity Contest vs. Just Plain You (Twitter)

I’ve been on Twitter for (logs on to personal twitter account and looks at history) for four months and nine days as of today.  So even though I wasn’t an early adopter to the service, I definitely have been on for long enough to as where I am really starting to see some trends in use and misuse of Twitter.