That Aldous Huxley Quote Featured in ‘A Confession’

That Aldous Huxley Quote Featured in ‘A Confession’

“In silence, an act is an act is an act. Verbalized and discussed, it becomes an ethical problem …” – Aldous Huxley, from ‘The Genius and the Goddess’ If you’ve checked out ‘A Confession,’ you’ve come across this quote. I use it to open the book, before any of the story takes place. It’s been a favorite of mine ever since I read ‘The Genius and the Goddess,’ the novella from Aldous Huxley. One of my favorite authors, Huxley has obviously left a huge impact on the world through his writing, in…

Further Learnings on Ethics-Based Messaging: Legality vs. “Respect”

Further Learnings on Ethics-Based Messaging: Legality vs. “Respect”

If you’ve been reading here lately, you’ll know that I’ve been doing some A/B/n tests to determine if it is possible to affect conversion rate of customers looking for free content by introducing “ethics-based” messaging into the page. As I reported previously, it definitely appears to work – at least in the tests I’ve done so far – but upon further research additional knowledge is starting to surface.

Ethical Reminders Have a Positive Impact: Increasing Conversion Rate on Digital Media Sell-Through Via “Morality Messaging”

Ethical Reminders Have a Positive Impact: Increasing Conversion Rate on Digital Media Sell-Through Via “Morality Messaging”

Some time back, we identified an issue where customers were hitting product pages for our digital media content, but then abandoning the site immediately after. After seeing this, we dug in a bit further and saw that the majority of this was from customers coming directly to the site via Google or other search engines. The best way to get to the bottom of this behavior, we decided, was to put together a survey and ask customers why they were leaving. After gathering quite a bit of feedback, the reason…

My New Book: “Starving the Artist” Is Now Available

My New Book: “Starving the Artist” Is Now Available

If you’ve been following my updates here or on Twitter, you are likely aware that over the last nine months or so I’ve been working on a new, nonfiction book, discussing the value of creative works.  The book, Starving the Artist, focuses on how in today’s Internet age where information can be transferred for a negligible amount of money (basically for free), the underlying creation that makes up the music, movies, books, art and other types of media that we enjoy, is being viewed as something that should be free…