Everyone likes to get things for free. That’s pretty much a given. In the past, however, giving things away for free meant a large cost to the provider for the creation of the free product. With the Internet, however, we all know that giving things away for free can really be done with minimal incremental cost. Yes, there is always the cost of creation – and in many instances this can come with a very high price tag, but with most media at least, other than the cost of creation, the distribution is very close to free.
Still, there are many who argue that giving things away for free is a horrible idea. My response is this: you are living in the past and you are destined to fail.
