My Experience of Goodreads Giveaway Effectiveness (as an Author)

Back in July, when A Confession first came out, I was in full-on marketing and promotion mode. I’m a professional marketer for my “day job” so online marketing is pretty second-nature to me, but promoting a book (much less my own book) is a whole different game than the larger brand promotion I’m used to. So, I did my research on ways to get in front of potential readers – including learning how important it is to just get the book into the hands of people and try to get some…

J.A. Konrath Is Not “Embracing Piracy” With His Free eBook Experiment

So this past Sunday, independent author, J.A. Konrath decided to run an experiment.  In order to prove his theory that piracy doesn’t hurt sales he’s encouraging people to steal one of his books for the next month.  Yes, that’s right – he wants people to freely trade, post, share, and distribute his eBook, Jack Daniels Stories for the next thirty days.  The way the experiment is set to work (note this is my simplified explanation) is that he will keep track of the current sales and ranking of the book…

Amazon Tags: The Latest Book Marketing Experiment

As I mentioned previously, my debut novel, The Trouble With Being God, is now available for purchase in both paperback and kindle format on Amazon.com.  Now that the book is up, I’m continuing my self-publishing marketing experiment, and trying out different methods of social viral marketing within Amazon itself, currently focusing on tagging. As most of you are probably aware, tagging is the simple practice of adding relevant keywords to a product, similar to the way meta keywords were used in web pages. Instead of these tags being added by…

Advertise on Facebook Effectively: Tips On How To

For some time now, advertising on Facebook has been considered one of the most difficult channels to receive a return on your investment.  What people don’t realize though is that Facebook can be one of your most effective advertising channels, provided you understand the basics of how to advertise on facebook effectively, as well as what to expect from using Facebook as an advertising channel. (If you’re new to Facebook here are some tips on how to set up an effective Facebook page.) I’ve used Facebook most recently for promoting…

You As a Brand vs. A Popularity Contest vs. Just Plain You (Twitter)

I’ve been on Twitter for (logs on to personal twitter account and looks at history) for four months and nine days as of today.  So even though I wasn’t an early adopter to the service, I definitely have been on for long enough to as where I am really starting to see some trends in use and misuse of Twitter.