So this past Sunday, independent author, J.A. Konrath decided to run an experiment. In order to prove his theory that piracy doesn’t hurt sales he’s encouraging people to steal one of his books for the next month. Yes, that’s right – he wants people to freely trade, post, share, and distribute his eBook, Jack Daniels Stories for the next thirty days. The way the experiment is set to work (note this is my simplified explanation) is that he will keep track of the current sales and ranking of the book on Amazon, Barnes and Noble, etc. and see how free trading of his books affects their sales.
To help spur this trading/sharing, he’s offering a zip file containing multiple formats of the e-book on his site. He’s also encouraging those who download the file to upload it to all the file sharing sites they use and distribute it in any way possible (or, if they prefer, not distribute it at all). Basically he’s giving permission for people to steal his book so he can see if it really hurts sales.
The problem with this experiment however, is that it’s really nothing more than a marketing tactic. By giving permission for people to share this book he’s not, in any way. embracing piracy, but rather he’s embracing alternative distribution channels. Copyright law grants the copyright holder or administrator the right to determine the price and distribution allowed for any work owned/administered, so obviously if he’s telling people to trade the file and download it without payment, that’s his right to do as the copyright holder. All he’s done is lowered the price of this book to zero for the duration of his experiment. (If this non-price will continue to be enforced once the thirty days are up, and if so, whether he decides to do anything about it are unknown.) Continue reading →
