Ethical Reminders Have a Positive Impact: Increasing Conversion Rate on Digital Media Sell-Through Via “Morality Messaging”

Ethical Reminders Have a Positive Impact: Increasing Conversion Rate on Digital Media Sell-Through Via “Morality Messaging”

Some time back, we identified an issue where customers were hitting product pages for our digital media content, but then abandoning the site immediately after. After seeing this, we dug in a bit further and saw that the majority of this was from customers coming directly to the site via Google or other search engines. The best way to get to the bottom of this behavior, we decided, was to put together a survey and ask customers why they were leaving. After gathering quite a bit of feedback, the reason…

J.A. Konrath Is Not “Embracing Piracy” With His Free eBook Experiment

J.A. Konrath Is Not “Embracing Piracy” With His Free eBook Experiment

So this past Sunday, independent author, J.A. Konrath decided to run an experiment.  In order to prove his theory that piracy doesn’t hurt sales he’s encouraging people to steal one of his books for the next month.  Yes, that’s right – he wants people to freely trade, post, share, and distribute his eBook, Jack Daniels Stories for the next thirty days.  The way the experiment is set to work (note this is my simplified explanation) is that he will keep track of the current sales and ranking of the book…

Hollywood’s Injunction to Disconnect The Pirate Bay (This Time in Germany)

Hollywood’s Injunction to Disconnect The Pirate Bay (This Time in Germany)

Today I was discussing the recent LimeWire copyright infringement decision with a colleague of mine, when he remarked “I want the Pirate Bay shut down too.” Then I realized that some of you may have missed the latest news. According to an article on TorrentFreak, a group of major Hollywood studios have obtained a preliminary injunction from the Hamburg District Court in Germany against The Pirate Bay’s web host, CB3ROB, prohibiting them from connecting the Pirate Bay’s web servers to the Internet. You can read more about this at Torrentfreak….

LimeWire Has Officially Been Deemed Illegal (It’s About Time)

LimeWire Has Officially Been Deemed Illegal (It’s About Time)

LimeWire has finally been found illegal, liable for copyright infringement, a bunch of thieves, etc. The news of this has been all over the web (WSJ has one of the best pieces of coverage), but I think Patrick Ross of the Copyright Alliance has one of the best responses to it on their blog. I left my thoughts on the Copyright Alliance’s site, but thought it was worth sharing here as well. So, consider this my official response to the news. “This is one of the best pieces of news…

My New Book: “Starving the Artist” Is Now Available

My New Book: “Starving the Artist” Is Now Available

If you’ve been following my updates here or on Twitter, you are likely aware that over the last nine months or so I’ve been working on a new, nonfiction book, discussing the value of creative works.  The book, Starving the Artist, focuses on how in today’s Internet age where information can be transferred for a negligible amount of money (basically for free), the underlying creation that makes up the music, movies, books, art and other types of media that we enjoy, is being viewed as something that should be free…