I’m sitting here on the floor at Austin’s South by Southwest (SXSW) Interactive conference, waiting f0r the next panel discussion on my schedule to start, but as I sit here I wonder a bit what the point of coming to these conference really is. Sure, there are a lot of smart people here, and for the most part the panels have some great ideas… but are they ideas I couldn’t have acquired by simply reading sites like Mashable, Internet Retailer or other tech blogs and news sites? The answer here is pretty clearly “no.”






