Posts Tagged: twitter

Marketing / Web — No Comments
15
Jun 10

Internet Retailer Recap of My Twitter Presentation

As some of you know, I recently spoke in Chicago at the annual Internet Retailer Conference and Exhibition.  My presentation was called “The Anatomy of a Successful Twitter Campaign” and basically focused on suggestions for how an online retailer should approach Twitter, and how to determine whether or not is is a good match for them or not.

I do plan on sharing my thoughts here on the site soon for those of you who were unable to attend, but in the meantime, Internet Retailer Magazine has done a good job summarizing my main points.  If you’d like the quick recap version, I recommend you read their article.  My own recap will be posted later this week soon.

Also, here’s a photo I found from one of the attendees of the presentation.

Owly Images

Marketing / Web — No Comments
4
May 10

Where Will I Be Speaking This Summer?

This summer I’m scheduled to present at two different e-commerce conferences, Internet Retailer in Chicago and e-Tail in Baltimore.  Here are the details.

Internet Retailer Conference and Exhibition (IRCE) 2010

Topic: The Anatomy of a Successful Twitter Campaign
When: June 10, 2010 2:45 PM-3:15 PM
Where: McCormick Place West – Chicago, IL

Description:

Tweeting is not just sending messages to consumers who have signed up for them. To be a successful Twitterer, a retailer must possess a plan that includes clear objectives, useful information, attractive offers, and the ability to talk and listen. Our speaker, whose company MusicNotes.com has been tweeting daily for two years, will discuss how MusicNotes determined goals, how it created a plan of execution, what Twittering requires from management and staff, what MusicNotes has learned as its Twitter program has evolved, its plans for more tweeting and what it’s gotten out of tweeting.

E-Tail East

Topic: Panel Discussion: Redesigning Your Site to Increase Conversion Rates & Better Engage Customers
When: August 11, 2010 1:50 PM
Where: Hilton Baltimore

Description:

When is the right time for a redesign? And how do you go about identifying your strategic goals? Our panelists have all recently undergone site enhancements or full site redesigns. They will take you through the process of setting their vision, planning ahead, and overcoming many of the unforeseen obstacles. They’ll also discuss how they employed customer feedback into their strategy to ensure they were delivering the most relevant functionalities.

  • Creating a redesign roadmap – outlining your core redesign objectives, method and design considerations
  • Ensuring your redesign is aligned with your overall customer experience strategy
  • Allocating the budget and internal resources that you will need to reach your project goals on time
  • Best practices for site redesign from the home page, product page to checkout
  • Small changes that can make a big impact
  • What works and what doesn’t
  • Developing the features and content that will be the backbone of your new site
  • Will your new site include web 2.0 functionalities?
  • Examining the ease of your checkout process and where are customers abandoning
  • Ridding your checkout of distractions

Note this is a panel discussion that also includes Josh Himwich, Director of eCommerce Solutions for Diapers.com and Ralph Mondeaux, VP of Website Marketing for Overstock.com.

Publishing — 45 Comments
2
Jan 09

On Self-Publishing: Amazon Createspace vs. Lulu.com

As a self-published, “indie” author, I often receive questions from other writers looking to take a stab at publishing on their own and avoiding the traditional publishing route. The other day I received one such question, from Twitter follower melissaonline. Here’s what she asked:

How did LuLu work for you? Quality, experience, Amazon? Looking for opinions!! Have you tried CreateSpace? Trying to pick!!

Having written her a fairly lengthy response, I felt it might be useful to others as well, and therefore am sharing it here on my site:

To answer your question, I actually publish both through Lulu and Amazon’s Createspace. Each of them serves their own purposes, and I do recommend using both (I’ll get into why in a bit). I also publish through Amazon Kindle and have an e-book download available through Lulu.com. I’m currently working on a podiobook version of my book as well, but I don’t have that done so can’t get you feedback on that channel. Continue reading →

Marketing / Technology / Web / Writing — 1 Comment
28
Oct 08

You As a Brand vs. A Popularity Contest vs. Just Plain You (Twitter)

I’ve been on Twitter for (logs on to personal twitter account and looks at history) for four months and nine days as of today.  So even though I wasn’t an early adopter to the service, I definitely have been on for long enough to as where I am really starting to see some trends in use and misuse of Twitter.

Continue reading →